SodaStream - Building Bridges, Not Walls

Here is an example of compassionate action in business. Can business lead the way? Check this out.

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Comment by Aram Falsafi on January 16, 2013 at 4:35am

Here is a more truthful video advertisement for SodaStream:

Comment by warmforwinter on January 15, 2013 at 3:37pm
Thank you for recognizing this. SodaStream is offering living wage jobs and other benefits so lacking in the region,and so needed.. though there are concerns. One I noticed was from the Muslim workers " we have a room to pray" ( locker room with coke machine) The Muslim goes on to say " The Jewish pray also, there is a synagogue for them)
Comment by Jon Ramer on January 13, 2013 at 12:30am
Since I sent this out I have been advised that this is a controversial issue. I appreciate the advice and counsel.
Comment by Aram Falsafi on January 12, 2013 at 10:30pm

I hate to be a wet blanket with my first post on this site, but Sodastream is not what it claims to be. That is why both Jewish Voice for Peace and CodePink have called for its boycott. Here is JVP:


And here is CodePink:


The reason for this boycott is that Sodastream's factory is built on a Jewish settlement in the West Bank. Not "next to" one as this piece of propaganda claims, but on it.


Watch the video carefully. It never mentions that the factory is in Israel, nor that it is on a settlement. About 45 seconds into the video they mention Mishur Adumim, the industrial zone where the factory is located. Well, guess what, the industrial zone is in the West Bank settlement of Ma'aleh Adumim:


The argument that boycott hurts the Palestinains was used by Ronald Raegan to oppose sanctions on South Africa, and we all know what Bishop Desmond Tutu thought about that argument. It is just as invalid here.


Regarding treatment of workers, the link above to the JVP website tells the real story.


So if you think Israeli settlements are expressions of compassion, then go ahead and buy a Sodastream. But if you agree with most of the civilized world that they are part of the problem, please consider joining the boycott of Sodastream, and spread the news about it.




Comment by John Hale on January 8, 2013 at 9:43pm

A great story!

Comment by Cathy Sullivan on January 8, 2013 at 8:02pm

I love my Sodastream.  I'm happy about the way this factory works. 

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