Here is an example of compassionate action in business. Can business lead the way? Check this out.
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Here is a more truthful video advertisement for SodaStream:
I hate to be a wet blanket with my first post on this site, but Sodastream is not what it claims to be. That is why both Jewish Voice for Peace and CodePink have called for its boycott. Here is JVP:
And here is CodePink:
The reason for this boycott is that Sodastream's factory is built on a Jewish settlement in the West Bank. Not "next to" one as this piece of propaganda claims, but on it.
Watch the video carefully. It never mentions that the factory is in Israel, nor that it is on a settlement. About 45 seconds into the video they mention Mishur Adumim, the industrial zone where the factory is located. Well, guess what, the industrial zone is in the West Bank settlement of Ma'aleh Adumim:
The argument that boycott hurts the Palestinains was used by Ronald Raegan to oppose sanctions on South Africa, and we all know what Bishop Desmond Tutu thought about that argument. It is just as invalid here.
Regarding treatment of workers, the link above to the JVP website tells the real story.
So if you think Israeli settlements are expressions of compassion, then go ahead and buy a Sodastream. But if you agree with most of the civilized world that they are part of the problem, please consider joining the boycott of Sodastream, and spread the news about it.
A great story!
I love my Sodastream. I'm happy about the way this factory works.
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